PRIVACY POLICY

This privacy policy states how Diamond Couture collects, uses, and discloses your personal information when you visit or purchase from the site.

 

Collecting personal information

When you visit the site, we collect certain information about your device, including your interaction with the site and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. This privacy policy refers to any information that uniquely identifies an individual (including the information below) as "personal information." See the list below for more information about what personal information we collect and why.

 

Device information

  • Examples of personal information collected are: web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.
  • Purpose of collection: to load the site accurately for you and to perform analytics on site usage to optimise our site.
  • Source of collection: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Order information

  • Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfil our contract; to process your payment information; to arrange for shipping; to provide you with invoices and/or order confirmations; to communicate with you; to screen our orders for potential risk or fraud; and, when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor, Shopify

 

Customer support information

  • Examples of personal information collected: [MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEEDED]
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

Minors

The site is not intended for individuals under the age of 18. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

Sharing personal information

We share your personal information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
  • We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights otherwise.

 

Behavioural advertising

As described above, we use your personal information to provide targeted advertisements or marketing communications that may interest you. For example:

  • We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • [INSERT IF YOU USE A THIRD-PARTY MARKETING APP THAT COLLECTS INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about targeted advertising, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

 

Using personal information

We use your personal information to provide our services, which include offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you updated on new products, services, and offers.

 

Lawful basis

Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information on the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the site;
  • Compliance with our legal obligations;
  • To protect your vital interests,
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the site, we will retain your personal information for our records unless and until you ask us to erase this information. Please see the 'Your rights' section below for more information on your right to erasure.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor, Shopify, uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

 

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the personal information we hold about you, to port it to a new service, and to ask that your personal information be corrected, updated, or erased. If you want to exercise these rights, please contact us through the information below.

Your personal information will be initially processed in Ireland and transferred outside Europe for storage and further processing, including in Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

"BY USING OUR WEBSITE, YOU (THE VISITOR) AGREE TO ALLOW THIRD PARTIES TO PROCESS YOUR IP ADDRESS TO DETERMINE YOUR LOCATION FOR THE PURPOSE OF CURRENCY CONVERSION. YOU ALSO AGREE TO HAVE THAT CURRENCY STORED IN A SESSION COOKIE IN YOUR BROWSER (A TEMPORARY COOKIE THAT GETS AUTOMATICALLY REMOVED WHEN YOU CLOSE YOUR BROWSER). WE DO THIS FOR THE SELECTED CURRENCY TO REMAIN SELECTED AND CONSISTENT WHEN BROWSING OUR WEBSITE SO THAT THE PRICES CAN CONVERT TO YOUR (THE VISITOR) LOCAL CURRENCY."

 

CCPA

If you are a resident of California, you have the right to access the personal information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your personal information be corrected, updated, or erased. If you want to exercise these rights, please contact us through the information below.

If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at the address below.

 

Text Marketing Terms and Conditions:

We are using a text messaging platform subject to the following terms and conditions: By opting in for our text marketing and notifications, you agree to these terms and conditions. 

By entering your phone number in the checkout and initialising a purchase or subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase. 

Your phone number, name, and purchase information will be shared with our SMS platform, "SMSBump Inc., A European Union company with an office in Sofia, Bulgaria, EU. This data will be used to send you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text message operator to fulfil their delivery. 

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent or use the unsubscribe link we provided in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered reasonable. Message and data rates may apply. 

For any questions, please text "HELP" to the number you received the message from. You can also contact us for more information. If you wish to opt-out, please follow the procedures above.